Melissa Boag, Executive Vice President, Family Entertainment

 

Melissa Boag heads the Kids and Family Entertainment division of Shout! Factory and serves as EVP at Shout! Factory. She creates marketing and distribution strategies for a large slate of new releases and catalog titles. Melissa oversees distribution on key anime lines including the partnerships with GKIDS on movies from GKIDS and Studio Ghibli titles including perennial favorites such as Spirited Away and Princess Mononoke, and with Eleven Arts on titles such as A Silent Voice and Poupelle of Chimney Town. In family animation and live-action entertainment, Melissa directs the home entertainment strategy with Sesame Workshop on Sesame Street; LAIKA on films including Coraline and Kubo and the Two Strings, Hasbro/eOne on My Little Pony, Transformers and Power Rangers; with Toei on Digimon Adventure tri.; and with MPCA on When Calls The Heart. She also collaborates on acquisitions and production of animated movies and the marketing strategy on Shout! Factory and Shout! Kids movie releases including the 30th Anniversary Edition of FernGully: The Last Rainforest, The Magic Flute, AINBO: Spirit of the Amazon, and Dreambuilders.

 

Melissa once thought she would be a rocket scientist, but the calling toward entertainment propelled her forward instead. After graduating from the USC Engineering School, she landed her first job at an entertainment management firm. From there she worked in sales and advertising at Interscope Records, marketing and sales at indie Epitaph, and then marketing and product management at MCA Records giving her a good breadth of experience across many different disciplines. Then, at Artisan Entertainment, she translated her experience in the music business to a position in home entertainment and brand management.

 

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